ABB - The look of gas

Can you actually see an invisible threat? To make the breath-taking beauty of leaking gases visible, PLOY created an enticing 3D fluid simulation for this social media campaign advertising a gas leak detection system by ABB. Together with the agency Service Plan and the production company Boutiq, PLOY built a fascinating imagery for an invisible medium.

Credits

PLOY: Director, 3D

Client: Boutiq
Agency: Serviceplan
Marco Fischer: Producer, Boutiq

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Digital Festival 2021