We are a duo of motion directors and the founders of PLOY, a design-driven production company that specializes in animation, motion design and visual effects.
Our aim is to find unique and cutting-edge approaches to visual narratives.
Simon Renfer


Due to his passion for drawing and sketching, Simon chose to study Art Education at Bern University of the Arts and Art History at the University of Bern. During his studies he became fascinated with animation and graduated with a Master’s Degree in Short Motion Design from the Lucerne University of Applied Sciences and Arts in 2010.

Simon worked as a Senior Motion Designer at Swiss Radio and Television (SRF) for five years until 2016. As a leading artist and director, together with his colleagues in the On-Air-Design-Team, he was responsible for the visual design of SRF. They developed and created show and station designs, opening sequences, campaigns, image films and other animated design elements.

In 2016 he founded Ploy with his longtime co-worker Jürg.

Jürg Dummermuth


Jürg has been interested in design, animation and film for as long as he can remember. While studying graphic design as part of the Graphic Arts curriculum in Biel he discovered his passion for 3D animation, which continues to inspire him to this day.

Following a stint in Munich, he worked for many years as a Senior Designer for Swiss Radio and Television (SRF) where he was in charge of many award-winning projects as a principle designer and director.

In 2014 he went freelance and in 2016 he founded Ploy together with Simon.

(of the directors)

International Eyes & Ears Awards 2016

3rd Prize | Best on air programme campaign: local fictional productions | Der Bestatter Season 3 Promo Spot

2nd Prize | Best lead-in: Culture & Documentary | SRF Kultur - Märchenhaft

Swiss Poster Award 2015

Gold | Digital Out of Home | VBZ Atemwege

International Eyes & Ears Awards 2015

1st Prize | Best lead-in sports | Athletics EM Zurich

3rd Prize | Best sports design | SRF Sport Rebranding

BDA World Gold Award 2013

Gold | Sports Program Spot (Olympic) | Olympic Games Opener

International Eyes & Ears Awards 2013

Winner | Best lead-in non-fiction | Olympic Games Opener

EDI 2013

Winner | Television | Olympic Games Opener

PromaxBDA World Gold Awards 2012

Gold | General Entertainement Open/Titels | SF Kultur - Max Frisch Opener

Gold | Art Direction & Design: On Air Illustration | SF Kultur - Max Frisch Opener

Gold | Typography On Air | SRF Kultur - Max Frisch Opener

Bronze | News Open/Titles | Schawinski Opener

PromaxBDA Sports Award 2012

Silver | Best use of Design | Olympic Games Opener

International Eyes & Ears Awards 2012

Award Winner | Best information or news design or animation | SF News Redesign

Distinction | Best lead-in design for non-fiction programme | Virus TV Opener

International Eyes & Ears Awards 2011

Award Winner | Best seasonal or event-related design package on-air | SRF Kultur - Max Frisch Opener

Award WinnerBest programme label design | Alpenrose Opener

Distinction | Best programme label design | SF Kultur - Max Frisch Opener

Distinction | Best typographical design | SF Kultur - Max Frisch Opener

Distinction | Best 2D/3D Animation | SF Thema Gotthard Opener

International Eyes & Ears Awards 2010

Distinction | Best seasonal or event-related on-air design package | FIFA WM 2010 Opener

International Eyes & Ears Trailerfestival 2010

Prize Winner | La Bohème

BDA World Gold Award 2010

Gold | Art Direction & Design | SF 1 Idents

EDI 2010

Winner | Television Trailers für TV-Sender und TV-Sendung | FIFA WM 2010 Opener

100 Beste Plakate 2009

Winner (among hundred) | Käseunion - Poster Redesign

Ultra Short Film Competition (5-10-20.ch) 2009

Winner | Category 20 sec | Die Rache