It’s in the nature of the city

The basic idea for the title sequence for the seven-part TV documentary “Urban Gardening” was to highlight the analogies between nature and urban space. The sequence shows how the same structures and patterns can be found in both environments and the mutual interdependence that exists between the city and the natural world.

Early concept

PLOY Studio

Art Direction, Concept

Production, 3D, Animation

SRF Gestaltung und Marketing

Cordula Gieriet

Alex Hefter

Art Direction SRF

Creative Director SRF